Mary Kay Consultant Kathy Cepelak. Mary Kay Inc., one of the largest direct sellers of skin care and colour cosmetics in the world, achieved another year of record results in 2004, reaching nearly $1.8 billion U.S dollars in wholesale sales. The Company's independent sales force exceeds 1.3 million Mary Kay Independent Beauty Consultants in more than 30 markets worldwide. Mary Kay Inc. has averaged double-digit annual growth since the Company's founding in 1963 and celebrates more than 40 years of enriching women’s lives.